The Bachelor's degree program in the specialisation "E-Commerce Management" is the ideal option for you if you want to gain the knowledge and skills necessary to succeed in the e-commerce industry.

Our curriculum covers a range of topics such as:

introduction to business administration: you will learn the latest tools and methods of planning, organizing, motivating and managerial control necessary for operational and managerial positions,

ethical e-commerce and social responsibility,

the consumer journey in e-commerce,

e-commerce: A virtual marketplace for real growth: you will learn how to turn an idea into a real, successful business by analyzing case studies of specific organizations,

technology and innovation in e-commerce.

Career Perspectives

business analytics

business consulting

SEO (search engine optimization)

marketing and PR

consumer consulting

e-commerce

online customer service