Our curriculum covers a wide range of topics, such as:

theoretical and fundamental foundations for a holistic understanding of marketing,

courses in various fields of marketing so that you can try your hand at it and choose a specialized path for the future,

basic market research skills,marketing strategy, marketing campaign, brand management, consumer behavior to expand the area of expertise,

analytics, consumer data analysis techniques for making marketing decisions,

exploring the principles of responsible marketing and modern approaches to it, such as artificial intelligence tools,

developing a wide range of skills in creativity, planning, communication, presentation, market research and teamwork,

experiencing marketing through group projects, case studies, field trips, class discussions, simulations and in collaboration with distinguished guests from domestic and international companies.

Career Perspectives

Marketing analytics

Marketing communications

Social media

PR

Internet advertising

e-commerce

marketing consulting, and much more.