Marketing global market is projected to reach US$ 689.8 Billion by 2028, experts say.  Several key factors are driving this market growth, including widespread access to high-speed internet, the increasing proliferation of connected devices, and ongoing technological advancements. 

Marketing is an engine of market development. Marketing gives you the opportunity to effectively communicate with customers, precisely define their needs, create a brand image – all this using many communication channels, planning, creativity and project management skills. 

The undoubted advantages of marketing are the implementation of the necessary actions for a natural development of the business, building the brand, strong positioning and trust. In order to achieve optimal results, you must ensure that you create a well-thought-out strategy, considering the tendencies of a new emotional marketing approach, experience orientation and other trends and tendencies.  

Creativity, planning, business orientation and holistic customer-oriented approach - if you are into marketing and want to be a certified professional of one of the core market niches, this program is for you. 

Master of Arts in Marketing Management is a program that aims to graduate certified professionals in advanced marketing. Practical approach of the program includes components that will make you have a real labour market experience and let you try different niches of marketing to broaden your knowledge, skills, understand which area of marketing suits you the most, and give a background for the future career. 

As MA Marketing Management student, you will: 

receive a skills and knowledge about integration marketing, emotional consumer approach and holistic marketing perspective; 

learn how to identify most effective marketing approaches depending on the business models you are working at; 

work on marketing campaigns, brand communication, promotional strategies of advertising and selling the products; 

get knowledge base about the consumer behavior, psychology and trends of the modern market and emotional marketing approach; 

build your own formula of how to properly use creativity, planning, analytical skills and leadership skills to become a leading professional in marketing; 

explore different areas of marketing and get the knowledge in management, such as team management, resource management, creativity management, team management. 

Career perspectives after studies include becoming a/an: 

Public Relations Specialist 

Sales Manager 

Communication Manager 

Market Planning and Pricing Analyst 

Customer 

Digital Marketing Specialist 

Marketing Project Manager 

Art Director 

Event Manager 

Advertising Director