Do you know what makes some political ideas quickly fade away , while others ignite crowds and change the world? Why is it that one speaker appeals to you and another just talks about something – even if they want to convey the same thing? How much truth is there in the statement that the end justifies the means and where is the line between persuasion and manipulation? And finally, how is it possible that one politician captures the attention of an audience from the very first speech and grows into a leader, while another takes months or even years to build up his or her recognition and position?

Behind all of this is the art of politics – the art of juggling emotions and arguments, conscious image creation, masterful rhetoric and effectively ‘selling’ your ideas, charisma and passion. The good news is that this art can be learnt, and the even better news is that with us you will do it at university level, under the guidance of not only outstanding lecturers, but also experts and practitioners.