Artificial intelligence, machine learning and all processes based on human-computer communication – did you know that their development would not have been possible if not for the research led by cognitive scientists? Cognitive science is a multidisciplinary field of study that investigates the cognitive processes of the human mind by integrating knowledge and methods of psychology, linguistics, sociology, or philosophy, but also computer science and mathematical statistics. This is because scientific knowledge of the processes of the human mind – such as inference, information processing, perception, or memory – is essential for the design and use of advanced systems that shape 21st century communication, as well as the development of effective marketing and social communication.