Information in the era of information society development is worth its weight in gold. Therefore, by choosing this field, you will learn to use information to your advantage. As part of the Social Communication and PR specialty, you will learn advanced methods and techniques for managing information and presenting it optimally. Among other things, you will learn behind-the-scenes principles of effective election marketing, persuasion and manipulation techniques used in the media, and methods of using events and happenings in the work of a PR specialist.