The Social Media and Digital Marketing program at UHS is all about practice-oriented courses that will enable you to learn about business ins and outs, the principles of branding and image creation, and promoting your business on social media. You will participate in workshops, labs, exercises, and lectures led by top professionals, including practitioners: marketing agency employees, PR specialists, and social media celebrities who will share their proven knowledge on how to succeed in social media. Most importantly, you will acquire the necessary economic and financial knowledge to understand and create the business models that are behind every social media success. Additionally, you will become familiar with analytics, research methods, e-commerce, influencer marketing, personal and corporate branding – all tools that will help you determine and influence the direction of your or your company’s social media.