You’ll take the first steps in your business career by gaining insights into human behaviour. During your studies, you will learn about the latest trends in business psychology, economics, management, and marketing. Depending on the speciality you choose, you will be able to develop competencies in teamwork psychology or marketing psychology. You will learn how to apply psychological knowledge in human resources management, business management, and in building marketing strategies. You will understand the psychological foundations of financial and consumer behaviour and the functioning of groups within organizations. Additionally, you will acquire skills in selected management methods and techniques, including project and process management.